For this project we were brought on by the Boulder-based agency, Sterling Rice Group, to create these three spots for Punch Bowl Social's social media outlets. The original concept was simply to show an individual placing a record on a turntable and then through a series of reveals, show the entree now rotating on the turntable.
We had the idea of infusing a little more of a narrative as our characters toss out their old, gnarly sounding record, and settle in to listen to something a little more appealing. We wanted to accentuate each cut with a pop-zoom and an exaggerated sound effect in order to really drive home the fun energy of Punch Bowl Social. Then we slowed down on the key moments. We hope you enjoy!
Client: Punch Bowl Social
Agency: Sterling Rice Group
Production Company: The Salt Brothers
Group Creative Director: Jeff Curry
Managing Director / Partner: Sheila Rosen
Associate Creative Director / Copywriter: Miguel Hernandez
Senior Art Director: Ben Spiking
Senior Producer: Bret Berman
Senior Account Manager: Kelly Ives
Director & Producer: AK Hottman
Cinematographer: Ben Garst
Gaffer: Jeremy Gee